St John's College, Cambridge has undergone a rebranding led by design agency SomeOne, aiming to create a modern identity that reflects its rich history and appeals to current and prospective students. The new branding emphasizes a "cinematic" feel and is designed to resonate within digital environments, fostering a sense of community among students and alumni.

EIGA developed a versatile brand system for Katholino kindergartens, allowing each facility to choose from over 500 logo variations while maintaining a cohesive identity. The system includes a custom typeface and a color palette, designed to support educators without design expertise, fostering individuality within a shared community framework.

As design tools become widely accessible, the role of professional designers is evolving from sole creators to essential educators and system-builders. This shift necessitates a focus on maintaining design quality and brand consistency while empowering non-designers across various business functions to contribute creatively. The future of design emphasizes collaboration, inclusivity, and strategic leadership.