Vinted has partnered with Studio Kiln to modernize its brand identity while preserving its cherished handwritten logo. The new design emphasizes clarity and adaptability, aiming to enhance user experience across diverse markets while maintaining the brand's community-focused spirit.

Brands are increasingly recognizing the value of imperfection as a key design philosophy. By embracing flaws, they foster a more human connection with consumers, promote sustainability, and challenge conventional notions of beauty. This shift highlights the importance of authenticity and personal storytelling in modern branding.