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TikTok Shop will host its Deals for You Days from July 7 to July 19, offering discounts of up to 50% and launching a live price match program with cash back for users who find lower prices elsewhere. The platform has seen significant growth in U.S. sales and continues to expand internationally, solidifying its position as a leader in live shopping. Despite its success, TikTok faces regulatory challenges in the U.S. due to ongoing scrutiny.
Donald Trump indicated that a deal involving TikTok is nearing completion, with multiple investors participating in the arrangement. He expressed optimism about the negotiations, which have been ongoing amid regulatory concerns regarding the app's ownership and data security.
A TikTok-commissioned report reveals that 70% of luxury shoppers on the platform have spent over £1,000 on a fashion item after engaging with peer-led content. While TikTok is influencing luxury purchases through user-generated content and creator videos, immediate purchases remain low, with many shoppers saving content for later. Despite current economic concerns, ultra-luxury goods are expected to maintain strong sales.
The article compares YouTube and TikTok, highlighting their unique features, content styles, and user engagement strategies. It discusses the lessons that creators can learn from both platforms to enhance their content and reach broader audiences. Emphasis is placed on the differing audience demographics and content consumption patterns between the two services.
TikTok's live shopping feature is becoming increasingly profitable for beauty brands, enabling them to engage directly with consumers in a dynamic and interactive way. Various beauty categories are leveraging this platform to boost sales, enhance brand visibility, and create a more personalized shopping experience for users. As a result, many brands are integrating live shopping into their marketing strategies to capitalize on the growing trend.
TikTok is encountering significant obstacles in its efforts to expand into live shopping and social commerce, as consumer engagement has been lower than anticipated. This has led to a reevaluation of its strategy, with the platform facing stiff competition from established players in the e-commerce sector. Brands are also cautious about investing in TikTok's shopping features, adding to the challenges the platform faces.
TikTok is introducing a feature that allows users to add context to sensational or misleading posts, aiming to enhance the platform's transparency and community engagement. This initiative is part of TikTok's broader efforts to combat misinformation and promote responsible sharing of content among its users.
The article discusses Netflix's recent exploration of a TikTok-style vertical video feed within its mobile app, aiming to engage users with short, snackable content. This move reflects a shift in Netflix's strategy to compete with social media platforms for viewer attention and enhance user experience.
TikTok is testing new features that allow brands and creators to engage in direct messaging through bulletin boards. This initiative aims to enhance communication and collaboration on the platform, potentially improving brand visibility and creator partnerships.
TikTok's new feature, AI Alive, allows users to transform still photos into dynamic videos using artificial intelligence. This innovative tool enhances user engagement by enabling creative storytelling through visual content. The feature aims to simplify video creation while providing users with a fun and interactive way to share their memories.
Young founders are shifting from traditional platforms like LinkedIn to TikTok for announcing funding rounds, using creative short-form videos to capture attention. Startups like Cluely and Hedra demonstrate how engaging content can go viral and attract investors in a saturated market.
TikTok has introduced new AI-driven features that allow users to create videos by generating images, voice, and animations from simple text prompts. This innovation enhances user creativity and engagement on the platform, making content creation more accessible and diverse.
The Trump administration announced a deal to bring TikTok under U.S. ownership, allowing Oracle to oversee American user data and manage the app's recommendation algorithm. This move aims to prevent a ban on the popular platform by licensing the algorithm from its Chinese parent company to an American investor group.
Instagram is reportedly developing a new video editing tool that resembles CapCut, a popular app by ByteDance, in an effort to compete with TikTok's features. This move aligns with Meta's broader strategy to enhance its offerings and maintain user engagement on its platforms.
President Trump confirmed a $14 billion deal for TikTok that allows US companies, including Oracle and Michael Dell, to control the app’s content algorithm. This agreement is part of a national security provision requiring TikTok's divestiture from its Chinese parent company, ByteDance. The deal follows Trump's earlier attempts to ban TikTok due to national security concerns.
Trump's plan regarding TikTok has encountered significant hurdles due to objections from China, particularly concerning tariffs. The ongoing negotiations and geopolitical tensions are complicating the situation, making it uncertain whether a resolution can be reached that satisfies both parties.
TikTok has launched "TikTok for Artists," a new platform designed to provide musicians with insights and analytics to help them better understand their audience and enhance their music promotion strategies. The platform aims to empower artists by offering tools that leverage TikTok's vast user engagement to boost their visibility and career growth in the music industry.
The deadline for a potential sell-off of TikTok in the U.S. has been extended by another 75 days, allowing more time for negotiations and discussions surrounding the app's future. This extension comes as the Biden administration continues to evaluate national security concerns related to the platform's Chinese ownership.
The article discusses a viral TikTok format that has gained significant popularity among developers and content creators. It highlights the unique characteristics of this format that contribute to its widespread appeal and offers insights into how it can be utilized for effective engagement on the platform.
ByteDance plans a new employee share buyback that will value the company at over $330 billion, following a significant revenue increase to $48 billion in Q2. Despite facing challenges, including the unprofitability of TikTok's US operations, ByteDance's revenue growth has outpaced that of Meta, solidifying its position as the leading social media company by revenue.
Nearly one-third of TikTok users have made purchases on TikTok Shop in the past year, with most spending under $50. The survey reveals that shoppers aged 35 to 54 are the most active, driven primarily by discounts rather than influencer culture, while TikTok Live continues to be a leading platform for live shopping.
The article discusses the rumors and developments surrounding the potential ban of TikTok in America, highlighting statements from various stakeholders and the implications for the app's future. It also touches on the corporate responses from major tech companies like Amazon, indicating their positions amid the ongoing scrutiny over TikTok's operations in the U.S.
President Trump revealed that negotiations to save TikTok were disrupted by changes in China's stance due to tariffs. A new ownership structure was being considered to comply with U.S. national security laws, but the evolving geopolitical tensions complicated the agreement.
TikTok is reportedly developing a new version of its app in preparation for a potential sale in the United States. This move comes amid ongoing scrutiny and regulatory challenges concerning the platform's data privacy practices. The updated version aims to enhance user experience and address concerns raised by U.S. authorities.
Treasury Secretary Janet Yellen announced that former President Donald Trump and Chinese President Xi Jinping are set to finalize a deal regarding TikTok on Thursday. This agreement comes amid ongoing discussions about the app's operations in the United States and its implications for data privacy and national security.
TikTok is leveraging AI technology to create personalized advertising videos, allowing users to virtually try on products through augmented reality. This innovative approach aims to enhance user engagement and improve the effectiveness of product placements in ads. Brands are increasingly utilizing AI-generated content to cater to individual preferences and drive sales.
In an ongoing antitrust trial, Meta Platforms is leveraging TikTok as a key argument to counter claims of monopolization by the Federal Trade Commission. The FTC aims to prove that Meta's dominance in social media has not diminished, while Meta contends that TikTok's emergence as a competitor alters the landscape of social media and entertainment.
Larry Ellison and his son David are positioning themselves to control a significant media empire, including CBS, Paramount, Warner, CNN, and a stake in TikTok following a regulatory push for ByteDance's divestiture. With Ellison's financial power and connections to Trump, they are uniquely poised to navigate current media consolidation trends.
TikTok is enhancing mental health support by launching in-app guided meditation features and expanding its Mental Health Education Fund with a $2.3 million donation to 31 organizations worldwide. The new meditation feature aims to help users, particularly teens, improve their sleep habits while supporting organizations that create mental health content for their communities.
The article analyzes 1,800 TikToks to identify the most effective AI app hooks that have garnered attention in the last 30 days. It highlights key strategies and trends that creators are using to engage audiences on the platform. These insights can assist marketers and developers in optimizing their content and app features.
A deal has been reached to keep TikTok operating in the US, with President Trump announcing that a consortium of American investors will control its US operations. The agreement, which includes tech company Oracle, aims to address national security concerns over data sharing with China, while allowing TikTok to continue using licensed algorithms from its parent company, ByteDance. The deadline for the sale has been extended to December 16.
TikTok has launched AI Alive, a new feature that enables users to transform static photos into dynamic videos within TikTok Stories. This innovative tool uses AI-driven editing to enhance creativity and storytelling, allowing anyone to animate their photos with movement and effects while ensuring safety through moderation technology.
The article provides insights on how to discover trending sounds on TikTok, emphasizing the importance of using TikTok's features like the Discover page and following popular creators. It also highlights the impact of trending audio on user engagement and content virality, making it essential for creators to stay updated with current sound trends.
TikTok is increasingly competing with Google in the search engine space, particularly among Gen Z users, according to new research from TikTok and WARC. While Millennials still prefer Google, Gen Z shows a closer usage rate between the two platforms, especially for specific categories like fashion and beauty. The rise of generative AI, such as ChatGPT, adds complexity to the search landscape, potentially leading to a fragmented market where each platform serves distinct user needs.
The article discusses TikTok's significant push to increase its gross merchandise value (GMV) through enhanced shop advertisements and strategies aimed at attracting big brands. However, it also highlights the challenges faced due to pushback from these brands regarding the platform's advertising practices and effectiveness. The ongoing shift in social media commerce dynamics is underscored as brands reevaluate their approaches to advertising on TikTok.
TikTok has denied rumors that it is creating a version of its app specifically for the United States. The clarification comes after speculation about a U.S.-only edition surfaced, amid ongoing discussions about data privacy and content moderation policies.
A coalition of buyers for TikTok is set to include major tech firms such as Oracle and Silver Lake, alongside venture capitalist Marc Andreessen. This group aims to explore a potential acquisition of the popular social media platform, which has faced scrutiny over its data privacy practices and national security concerns. The involvement of these influential companies signals strong interest in TikTok's future amidst ongoing regulatory challenges.
Donald Trump has expressed interest in a deal involving TikTok that would result in the app being sold to American ownership, thereby distancing it from its Chinese parent company. This move comes amid ongoing concerns regarding national security and data privacy related to foreign-owned apps. The situation remains fluid as negotiations and political discussions continue.
TikTok is intensifying its focus on search ads, aiming to leverage its growing user base and engagement to compete with established platforms like Google. The company plans to integrate these ads within its app and enhance targeting capabilities to attract advertisers. This move reflects TikTok's strategy to diversify its revenue streams and capitalize on the increasing importance of search advertising in digital marketing.
YouTube is currently the leading streaming service in the U.S., surpassing traditional TV networks in viewership. In response, TikTok and Instagram's parent company Meta are planning to launch their own TV apps focused on short-form content, although they may struggle to compete with YouTube's established long-form offerings. Both companies are exploring strategies to attract older viewers and improve production quality for their TV content.
TikTok is testing a new feature called footnotes, which functions similarly to the Community Notes feature on Twitter. This addition aims to enhance user engagement and provide more context to content shared on the platform. The initiative reflects TikTok's ongoing efforts to improve transparency and encourage informed discussions among its users.
The article provides a unique strategy to enhance engagement rates on TikTok by using a specific hack tailored for content creators. It emphasizes the importance of understanding the platform's algorithm and suggests actionable tips to maximize visibility and interaction.
New court filings reveal that Meta executives recognized Facebook's declining competitiveness against TikTok, leading to discussions about the platform's strategies to regain user engagement and market relevance. The internal documents shed light on the company's acknowledgment of the challenges posed by TikTok's rapid growth and its impact on Facebook's user base.
YouTube Shorts is introducing new creation tools aimed at enhancing user engagement and creativity, positioning itself as a strong competitor against TikTok. These tools include advanced editing features, effects, and audio options to attract content creators and viewers alike. YouTube's strategy emphasizes fostering a vibrant community and expanding its presence in the short-form video market.
The 2025 TikTok Fashion Playbook offers data-driven strategies for small to medium fashion businesses to effectively engage with audiences on TikTok, emphasizing the importance of authenticity and creativity. It highlights the platform's role in fashion discovery and provides actionable tips for leveraging seasonal opportunities, influencer collaborations, and innovative content styles to drive sales and build relationships.
The article discusses three AI format tricks that contributed to a staggering 361 million views on TikTok. It highlights how these techniques can enhance content visibility and engagement, ultimately driving significant traffic and interest. These insights aim to help content creators leverage AI effectively for their own success on social media platforms.
YouTube, founded 20 years ago by Jawed Karim, Steve Chen, and Chad Hurley, has transformed into a significant media powerhouse, potentially worth up to $550 billion. With over 20 billion videos uploaded and a growing subscription base, YouTube is projected to surpass Disney in revenue by 2025, although it faces challenges from TikTok and ongoing antitrust scrutiny towards parent company Google.
TikTok has been hit with a €530 million fine by Irish authorities over privacy violations related to children's data protection. The fine is part of ongoing scrutiny of the app's compliance with European data privacy regulations. The ruling underscores the challenges tech companies face in aligning their practices with stringent EU laws.
The article presents a detailed playbook for leveraging TikTok Shop in marketing strategies, focusing on the integration of engaging content and e-commerce to boost sales. It offers insights into creating effective campaigns that resonate with the platform’s audience, highlighting successful examples and best practices.
Neutrogena has launched a new Vitamin C serum accompanied by a campaign featuring media personality Serena Kerrigan, who wrote two short stories designed to embody the product's glow. The campaign taps into the #steamybooktok trend and aims to resonate with romance novel enthusiasts, showcasing Kerrigan's humorous and confident persona. This strategy aligns with Neutrogena's recent efforts to connect with younger audiences, particularly Gen Z, amidst mixed results in sexually suggestive advertising across the industry.
Coca-Cola has introduced a new limited-time beverage, Sprite + Tea, which combines the flavors of Sprite and tea. Originally proposed by a team of interns in 2019, the drink gained traction after a DIY trend on TikTok, leading to its market release in the U.S. and Canada.
TikTok has launched a pilot program for a feature called "footnotes," allowing creators to provide more context and references in their content. This new tool aims to enhance the depth of information available in videos and promote more informative discussions among users. The pilot is currently being tested with a select group of creators.
TikTok has introduced new AI-driven tools for advertisers, aimed at enhancing ad creation and targeting capabilities on its platform. These tools leverage machine learning to optimize campaign performance and provide deeper insights into audience engagement. The move is part of TikTok's efforts to attract more businesses and improve the advertising experience for users.
Fake software activation videos circulating on TikTok are promoting the Vidar stealer malware, which compromises user data and credentials. Users are lured into downloading malicious software disguised as legitimate tools, leading to significant security risks and potential data breaches. The article highlights the importance of cybersecurity awareness in the face of such deceptive tactics on social media platforms.
TikTok has introduced new AI-powered tools, Smart Split and AI Outline, to assist creators in editing and structuring their content more efficiently. Smart Split automates the creation of short video clips from longer content, while AI Outline helps in generating video titles and outlines. Additionally, TikTok announced an update to its Subscription product, allowing creators to earn up to 90% of revenue from subscriptions.
President Trump is set to extend the deadline for ByteDance to divest TikTok's U.S. operations for the third time, allowing an additional 90 days to finalize a deal and ensure user data security. This extension comes as the company nears a June 19 deadline imposed by a national security law, which has led to various potential buyers expressing interest in acquiring TikTok's U.S. business.
Trump administration officials have indicated that TikTok will be shut down in the US if China does not approve a deal that allows American control over the app and its algorithm. While the administration pushes for a sale to US buyers, ByteDance contends that national security concerns can be addressed without forcing a sale. The standoff continues as the US demands control over the app's key technology.
President Trump claims he has a group of wealthy buyers interested in acquiring TikTok, which has faced a ban in the US due to national security concerns. The sale would require approval from the Chinese government, and Trump has delayed enforcement of a law mandating the app's sale multiple times while expressing optimism about reaching a deal.
The article explores the rise of the gig economy on TikTok, highlighting how creators leverage the platform to monetize their content and engage with audiences. It discusses the unique features of TikTok that facilitate this trend and the implications for traditional employment models. The piece emphasizes the potential for both income generation and personal branding through short-form video content.
TikTok has rolled out new features allowing users to send voice notes and share photos directly in direct messages. These enhancements aim to improve user interaction and communication on the platform, making it easier for users to connect with friends and followers.
July marked the end of the author's first month posting on TikTok as part of a self-imposed contract to engage with the platform for the entirety of Q3. Despite experiencing impressive metrics such as 6,560 followers and 684,024 impressions from 17 videos, the author reflects on the challenges and complexities of content creation, emphasizing the need for persistence and the potential for delayed benefits in social media engagement.
OpenAI is set to launch a TikTok-like social app powered by its Sora 2 video model, which will exclusively feature AI-generated content and restrict user uploads from their camera rolls. The app will allow clips up to 10 seconds long and include identity verification tools for users to control the use of their likeness in generated videos. Copyright protections are planned, but their effectiveness remains uncertain as rights holders will need to opt-out for their content to be excluded.
President Trump signed an executive order approving a deal that allows TikTok to continue operating in the U.S., requiring China-based ByteDance to sell its U.S. operations. The new arrangement involves a joint venture with major investors like Oracle and Silver Lake, while ByteDance retains a minority stake. The deal is subject to Chinese government approval and aims to address national security concerns.
Strategic content repurposing can significantly enhance visibility, as demonstrated by creator @lenamoriarty, who posted the same video seven times with minor adjustments, achieving a total of 21.3 million views. While this approach can be effective for individual creators, brands must be cautious with repetition to avoid audience backlash against recycled content.
New research demonstrates that TikTok's Search Ads Campaign significantly boosts purchase lift, with results showing a 2.0x increase in sales compared to non-search initiatives. As TikTok transforms the search landscape, brands can effectively engage high-intent audiences during their exploration phases, leveraging keyword targeting and community-driven content to inspire action and conversions.
The article discusses the r/TikTokCringe subreddit, highlighting various TikTok trends that users find cringe-worthy, funny, or relatable. It covers several notable trends, from parody and satire to embarrassing moments, as well as controversial content that has sparked debate within the community. Additionally, it suggests exploring related subreddits for more cringe-worthy videos and discussions.
The article discusses the subreddit r/CringeTikToks, which focuses on sharing and discussing the cringiest TikTok videos. It highlights various TikTok trends deemed cringeworthy by Reddit users, including parody trends, opportunistic business practices, and attention-seeking behavior on social media. Additionally, it mentions subreddits where users can explore more TikTok-related discussions.
The article discusses the subreddit r/CringeTikToks, dedicated to sharing the most cringeworthy TikTok videos. It highlights a particularly emotional clip of a young boy pleading with ICE not to take his mother, emphasizing the heart-wrenching nature of the content shared on the platform.
The article discusses the Reddit community r/TikTokCringe, where users share and watch cringe-worthy TikTok videos, highlighting various trends that spark strong reactions. It features a range of TikTok trends from humorous parodies to more controversial topics, along with links to additional subreddits for more cringe content.
The article discusses the r/CringeTikToks subreddit, where users share and critique the cringiest TikTok trends. It highlights various categories of cringe-worthy content, including parody trends, social media behavior, and pranks, as well as the mixed reactions these trends elicit from viewers. Additionally, it suggests other subreddits for further discussion on TikTok-related cringe.
The article discusses the r/TikTokCringe subreddit, which showcases both humorous and cringe-worthy TikTok videos. It highlights various trends that have emerged on TikTok, including parody trends, awkward situations, and controversial content, as well as providing recommendations for exploring related subreddits.
The article discusses the subreddit r/CringeTikToks, which focuses on sharing the most cringeworthy TikTok videos. It highlights various TikTok trends that users find particularly embarrassing or attention-seeking, including parodies, social media announcements, and pranks, while also providing insights into community reactions and discussions surrounding these trends.
The article discusses the TikTokCringe subreddit, highlighting the best and worst TikTok trends that users find cringe-worthy, funny, or awkward. It lists various notable trends, including parody videos, embarrassing situations, and controversial content, encouraging readers to explore related subreddits for more cringe content.
The article highlights the r/TikTokCringe subreddit, where users can share and view TikTok videos that are considered cringe-worthy, funny, or wholesome. It suggests sorting content by flair to find specific types of videos, and mentions community interactions around TikTok trends and creators.
The article discusses various cringeworthy trends on TikTok as highlighted by Reddit users, including parody trends, exploitative social practices, and attention-seeking behavior. It captures the mixed reactions these trends evoke, with some users finding them humorous while others criticize their lack of substance. Additionally, it suggests subreddits where users can further explore opinions on TikTok content.
The article highlights the subreddit r/BestOfTikTokPH, which curates and shares the best TikTok videos from the Philippines. It emphasizes community engagement and invites new users to join Reddit to connect with various communities.
The article discusses the subreddit r/CringeTikToks, where users share and discuss the most cringeworthy TikTok trends. It highlights various trends that have garnered attention for their awkwardness, including parody videos, exploitative social media behavior, and humorous pranks, while also showcasing community reactions to these trends.
The article discusses the r/TikTokCringe subreddit, which features a collection of cringe-worthy, humorous, and relatable TikTok videos. It highlights notable trends on TikTok that evoke cringe, including parody trends, awkward moments, and some controversial content, encouraging readers to explore related subreddits for more cringe-worthy material.
The article discusses the r/CringeTikToks subreddit, dedicated to sharing the cringiest TikTok videos. It highlights various cringe-worthy trends on TikTok, including parody videos, exploitative social behavior, and attention-seeking actions, while also noting the mixed reactions these trends receive from users. The piece encourages readers to explore related subreddits for more discussions on TikTok content.
The article discusses a Reddit community dedicated to TikTok duets that enhance original videos, highlighting various examples such as humorous, musical, and educational duets. It showcases how these creative collaborations can improve content and generate interest in artists, along with suggestions for related subreddits to explore.
The article discusses the subreddit r/TikTokCringe, a community dedicated to sharing and commenting on cringe-worthy TikTok videos. It highlights notable cringe trends, including parodies, awkward social situations, and controversial content, while also recommending other related subreddits for more cringe content.
The article highlights the r/TikTokCringe subreddit, showcasing various cringe-worthy TikTok trends that evoke strong reactions from users. It discusses notable trends such as parody and satire videos, awkward situations, and controversial content, encouraging readers to explore related subreddits for more cringe-worthy moments.
The article discusses a Reddit community dedicated to TikTok duets that enhance original videos, showcasing creative, humorous, and educational examples. It highlights how users creatively engage with content, leading to increased popularity and appreciation for both the duets and original works. Additionally, it suggests related subreddits for further exploration of TikTok duets.