Young founders are shifting from traditional platforms like LinkedIn to TikTok for announcing funding rounds, using creative short-form videos to capture attention. Startups like Cluely and Hedra demonstrate how engaging content can go viral and attract investors in a saturated market.

The article analyzes 1,800 TikToks to identify the most effective AI app hooks that have garnered attention in the last 30 days. It highlights key strategies and trends that creators are using to engage audiences on the platform. These insights can assist marketers and developers in optimizing their content and app features.

The article discusses TikTok's significant push to increase its gross merchandise value (GMV) through enhanced shop advertisements and strategies aimed at attracting big brands. However, it also highlights the challenges faced due to pushback from these brands regarding the platform's advertising practices and effectiveness. The ongoing shift in social media commerce dynamics is underscored as brands reevaluate their approaches to advertising on TikTok.

The 2025 TikTok Fashion Playbook offers data-driven strategies for small to medium fashion businesses to effectively engage with audiences on TikTok, emphasizing the importance of authenticity and creativity. It highlights the platform's role in fashion discovery and provides actionable tips for leveraging seasonal opportunities, influencer collaborations, and innovative content styles to drive sales and build relationships.

Neutrogena has launched a new Vitamin C serum accompanied by a campaign featuring media personality Serena Kerrigan, who wrote two short stories designed to embody the product's glow. The campaign taps into the #steamybooktok trend and aims to resonate with romance novel enthusiasts, showcasing Kerrigan's humorous and confident persona. This strategy aligns with Neutrogena's recent efforts to connect with younger audiences, particularly Gen Z, amidst mixed results in sexually suggestive advertising across the industry.

The article presents a detailed playbook for leveraging TikTok Shop in marketing strategies, focusing on the integration of engaging content and e-commerce to boost sales. It offers insights into creating effective campaigns that resonate with the platform’s audience, highlighting successful examples and best practices.

TikTok has introduced new AI-driven tools for advertisers, aimed at enhancing ad creation and targeting capabilities on its platform. These tools leverage machine learning to optimize campaign performance and provide deeper insights into audience engagement. The move is part of TikTok's efforts to attract more businesses and improve the advertising experience for users.