TikTok is enhancing its security measures to improve shopper trust and experience, aiming to make in-stream shopping more appealing to Western consumers. The platform has ramped up efforts to remove counterfeit products and streamline reporting processes for intellectual property violations. Despite rising interest, many Western users remain cautious about shopping on social media.

Treasury Secretary Janet Yellen announced that former President Donald Trump and Chinese President Xi Jinping are set to finalize a deal regarding TikTok on Thursday. This agreement comes amid ongoing discussions about the app's operations in the United States and its implications for data privacy and national security.