TikTok has introduced new AI-driven tools for advertisers, aimed at enhancing ad creation and targeting capabilities on its platform. These tools leverage machine learning to optimize campaign performance and provide deeper insights into audience engagement. The move is part of TikTok's efforts to attract more businesses and improve the advertising experience for users.

TikTok has introduced new AI-powered tools, Smart Split and AI Outline, to assist creators in editing and structuring their content more efficiently. Smart Split automates the creation of short video clips from longer content, while AI Outline helps in generating video titles and outlines. Additionally, TikTok announced an update to its Subscription product, allowing creators to earn up to 90% of revenue from subscriptions.