Disney announced a new vertical video format for its platforms, inspired by TikTok, to enhance user engagement across various content types. They also introduced tools for advertisers, including a video generation tool and a measurement system to improve campaign effectiveness.

This article discusses how vague resolutions like "eat better" lead to failure. It emphasizes the value of setting specific key results to clarify goals and measure progress, ultimately helping individuals identify what they truly want.

This article offers a guide on how to effectively measure the return on investment (ROI) for AI initiatives. It covers key metrics and methods to evaluate the financial impact of AI tools and strategies in business settings.

This article explores the emerging role of community in venture capital, emphasizing its shift from mere engagement to strategic development. It argues that firms need to recognize community as a crucial infrastructure for building networks and generating deal flow, rather than treating it as a secondary function.

This article highlights the critical importance of measuring success in platform engineering. Many teams struggle with inadequate metrics, which jeopardizes their ability to prove ROI and secure funding. It offers insights into common pitfalls and provides a framework for establishing effective measurement and improving developer adoption.

This article discusses how to effectively measure the impact of brand investments on B2B sales pipelines. It highlights the limitations of traditional attribution methods and introduces incrementality testing as a more accurate approach for understanding brand influence on demand. The author provides a step-by-step framework for implementing this measurement strategy.

This article explains how evaluation frameworks, or "evals," help businesses measure AI performance against defined goals. It outlines a process for creating contextual evals tailored to specific workflows, emphasizing the importance of clear objectives and continuous improvement.

This article outlines key insights from a webinar discussing the evolution of programmatic advertising as we head into 2026. Experts will analyze 2025's developments, focusing on AI integration, budget shifts, and measurement challenges, while providing actionable strategies for brands and agencies.

This article analyzes the current state and future trajectory of platform engineering, highlighting key findings from a recent survey. It outlines the importance of measurement, AI integration, and investment strategies for success by 2026, emphasizing a growing divide between proactive and reactive organizations.

This article outlines five essential recommendations for platform engineering teams to succeed in 2026. It emphasizes the importance of dedicated leadership, measuring success, fostering a culture of voluntary adoption, and continuous upskilling to overcome common challenges and drive ROI.

This article critiques the reliance on click-based attribution in marketing, arguing it distorts budget allocations and overlooks essential aspects of the customer journey. It emphasizes the need for a more comprehensive measurement framework that includes customer lifetime value and brand impact to guide strategic decisions.

This article discusses how AI is changing consumer search behavior, particularly affecting link clicks and site visits. While traditional search remains important, marketers need to adapt their measurement strategies to focus on comprehensive search signals and incrementality modeling to better understand consumer intent.

This article outlines a webinar focused on developing a measurement strategy for 2026. It covers lessons learned from 2025, budgeting for testing, and aligning metrics with profit and loss. Attendees will receive a report on marketing measurement predictions for the upcoming year.

Influencer marketing remains a significant part of brand strategies, yet half of marketers struggle to demonstrate its return on investment, with many lacking clear KPIs. Challenges include identifying suitable influencers and fostering long-term relationships, while a majority of brands do not incorporate influencer marketing into their measurement frameworks.

The article explores the measurement of marketing investments through lift-based metrics, emphasizing the importance of understanding the impact of marketing on business outcomes. It outlines various dimensions of measurement that can guide marketers in optimizing their strategies and investments for better results.

Retail media advertisers are encouraged to move beyond the narrow focus on return on ad spend (ROAS) metrics to better understand the effectiveness of their advertising strategies. A new study highlights the financial growth of retail media but warns that over-reliance on ROAS can lead to wasted spending and missed opportunities for higher ROI. A more holistic approach to measurement is necessary to fully leverage the potential of retail media channels.

The article discusses the complexities of measuring engineering productivity, highlighting the challenges in defining and quantifying productivity metrics. It emphasizes the importance of context and multiple factors that influence productivity beyond mere output metrics, advocating for a more nuanced approach to understanding and evaluating engineering work.

Ant discusses the importance of effective OKRs (Objectives and Key Results) in organizations, highlighting key hallmarks such as having a limited number of OKRs, ensuring they are measurable and realistic, fostering cohesion, and avoiding cascading structures. He emphasizes the need for clarity and alignment in OKRs to drive focus and meaningful outcomes.

Defining success criteria is essential in UX research to validate or invalidate hypotheses about user behavior and preferences. By establishing measurable outcomes tied to research objectives, choosing the right measurement types (behavioral, attitudinal, and business-facing), and considering the product design stage, researchers can effectively gauge the success of their design decisions.

Sam's Club is transforming in-store retail media from a testing phase into a scalable performance model by investing in technology, measurement, and coordinated marketing strategies. Their Member Access Platform allows for effective advertising that connects member engagement to sales outcomes, setting a new standard in the retail media landscape. With plans for significant growth in experiential marketing, Sam's Club aims to redefine how retailers leverage their physical spaces for advertising.

The article discusses the dual use of the pixel as both a unit of length and area in digital imaging, highlighting the confusion that arises from this overlap. It explores mathematical implications and the challenges of reconciling colloquial usage with precise definitions. Ultimately, it emphasizes that while the pixel is not a metric unit, its ambiguous terminology can complicate scientific communication.

AI teams often focus too much on tools and frameworks rather than understanding their product's performance through effective measurement and error analysis. By prioritizing error analysis and empowering domain experts to directly contribute to prompt development with customized data viewers, teams can significantly enhance their AI products and achieve better outcomes.

The AFBR-S20 Series offers a compact and high-performance miniature spectrometer designed for various applications in light measurement and analysis. It features advanced optical components for enhanced spectral resolution and sensitivity, making it suitable for scientific and industrial uses. This product brief provides detailed specifications and potential applications of the spectrometer.