The webinar on programmatic advertising trends for 2026 highlights significant shifts from 2025, where AI integration into workflows became standard, upper-funnel spending saw notable growth, and omnichannel strategies gained traction. However, challenges around measurement and identity persist. EMARKETER analyst Paul Verna and U of Digital's Shiv Gupta will break down data from the "State of Programmatic Advertising 2026" report, offering insights into how these trends will impact advertising strategies going forward. Participants can expect to hear from industry leaders, including Carat's Anna Campbell and StackAdapt's Vitaly Pecherskiy, about actionable strategies for 2026. The session promises to deliver a clear analysis of what changed in 2025 and how advertisers can adapt their plans accordingly. Attendees will receive concrete predictions for 2026, based on data trends from StackAdapt, which will highlight the reallocation of budgets and the channels that show promise. The discussion will also provide guidance on optimizing targeting and measurement practices to enhance budget efficiency and drive better outcomes.