Disney announced a new vertical video format for its platforms, inspired by TikTok, to enhance user engagement across various content types. They also introduced tools for advertisers, including a video generation tool and a measurement system to improve campaign effectiveness.

This article outlines key insights from a webinar discussing the evolution of programmatic advertising as we head into 2026. Experts will analyze 2025's developments, focusing on AI integration, budget shifts, and measurement challenges, while providing actionable strategies for brands and agencies.

Retail media advertisers are encouraged to move beyond the narrow focus on return on ad spend (ROAS) metrics to better understand the effectiveness of their advertising strategies. A new study highlights the financial growth of retail media but warns that over-reliance on ROAS can lead to wasted spending and missed opportunities for higher ROI. A more holistic approach to measurement is necessary to fully leverage the potential of retail media channels.

Sam's Club is transforming in-store retail media from a testing phase into a scalable performance model by investing in technology, measurement, and coordinated marketing strategies. Their Member Access Platform allows for effective advertising that connects member engagement to sales outcomes, setting a new standard in the retail media landscape. With plans for significant growth in experiential marketing, Sam's Club aims to redefine how retailers leverage their physical spaces for advertising.