This article explores the emerging role of community in venture capital, emphasizing its shift from mere engagement to strategic development. It argues that firms need to recognize community as a crucial infrastructure for building networks and generating deal flow, rather than treating it as a secondary function.

This article outlines a webinar focused on developing a measurement strategy for 2026. It covers lessons learned from 2025, budgeting for testing, and aligning metrics with profit and loss. Attendees will receive a report on marketing measurement predictions for the upcoming year.

Retail media advertisers are encouraged to move beyond the narrow focus on return on ad spend (ROAS) metrics to better understand the effectiveness of their advertising strategies. A new study highlights the financial growth of retail media but warns that over-reliance on ROAS can lead to wasted spending and missed opportunities for higher ROI. A more holistic approach to measurement is necessary to fully leverage the potential of retail media channels.