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Touchpoint helps you quickly create branded email templates without needing design or coding skills. You can customize templates for various purposes like newsletters, promotions, and follow-ups by linking your brand assets and using AI-generated prompts. It's designed for ease and efficiency in email marketing.
Canva launched a foundational design model that allows users to create editable designs with layers instead of flat images. The platform also introduced new AI features, including an enhanced assistant and tools for data visualization, alongside updates to its email and form creation capabilities. Additionally, Canva integrated its recently acquired tools for marketing and design.
Max Ottignon reveals that many designers claim to use AI while actually avoiding it, as it disrupts their creativity. He argues that branding should focus on uniqueness over efficiency, emphasizing that AI is best for performance marketing, not for developing meaningful brands. The creative industry must prioritize quality and distinctiveness to combat apathy towards branding.
Canva has rolled out a suite of new marketing and video-editing tools, centered around its new AI model designed for creative tasks. The updates include a redesigned video editor, a feedback collection tool, and a marketing platform for ad creation and tracking. Despite user requests for customizable subscription options, Canva plans to maintain its all-in-one service model.
Unilever is establishing 21 AI-powered graphic design studios globally by 2026, created by IPG Studios to enhance its marketing efforts. The studios, named Sketch Pro, aim to work alongside designers rather than replace them, utilizing advanced AI tools to produce high-quality content more efficiently.