This webinar features Lashay Lewis discussing strategies to improve your brand's visibility in AI-driven search results. Attendees will learn about effective BOFU page formats and get actionable steps for launching key content within 60 days.

Owned content establishes a brand's credibility in AI search, but third-party validation is crucial, accounting for 85% of brand mentions. Successful brands balance on-site authority with off-site recognition, leveraging external validation through listicles and comparisons to enhance visibility in AI-driven commercial queries. A cohesive strategy that integrates both owned and earned channels is essential for maximizing brand recognition across different AI models.