This webinar features Lashay Lewis discussing strategies to improve your brand's visibility in AI-driven search results. Attendees will learn about effective BOFU page formats and get actionable steps for launching key content within 60 days.

This article discusses how marketing teams can track and improve their brand performance on AI search platforms using key metrics like visibility, position, and sentiment. It offers insights into tools and strategies for enhancing brand presence in AI searches.

This article highlights key priorities for mid-market SaaS marketing leaders based on a survey. They emphasize the importance of targeting quality leads over quantity, adapting to AI-driven search, and strengthening brand awareness in crowded markets. The discussion also touches on the balance between brand building and immediate pipeline goals.

Owned content establishes a brand's credibility in AI search, but third-party validation is crucial, accounting for 85% of brand mentions. Successful brands balance on-site authority with off-site recognition, leveraging external validation through listicles and comparisons to enhance visibility in AI-driven commercial queries. A cohesive strategy that integrates both owned and earned channels is essential for maximizing brand recognition across different AI models.