Lashay Lewis from BOFU.ai is set to present a webinar on February 25, 2026, at noon EST, hosted by Josh Spilker, an expert in content and SEO. The focus is on how AI search technology is reshaping the way brands are perceived in the market, particularly in relation to "best [category]" answers generated by AI tools like ChatGPT and Perplexity. The webinar will address why some competitors dominate these search results while others are overlooked, emphasizing the need for brands to adapt their strategies. A key segment of the webinar will explore the effectiveness of BOFU (Bottom of Funnel) pages and decision-stage content. Lewis will explain how these pages are prioritized by large language models (LLMs) for high-intent searches, which is critical for converting leads into customers. The session aims to provide actionable insights into which specific types of pages brands should launch in the next 60 days, how to effectively use customer language in their content, and what steps to take to engage leadership in these initiatives. This isn’t just about keeping up with the competition; it’s about leveraging AI to ensure visibility and relevance in a crowded digital space.