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Amazon now applies its shopping and browsing data to Netflix CTV ads and ties them back to Amazon purchase outcomes, though Netflix-level attribution via AMC is still on the roadmap. It also taps LinkedIn’s professional data for job-based B2B targeting on premium streaming, strengthening its closed-loop attribution and expanding advertiser reach.
This article shows how to merge organic LinkedIn posts and paid ads into a single feedback loop. You write content for your target accounts, boost it with tight ad targeting, then use ad metrics like clicks and dwell time to guide your next round of posts.
This article emphasizes the untapped potential of LinkedIn for founders seeking customers and investors. It offers practical tips for creating engaging posts that highlight metrics, build narratives, and leverage pre-existing credibility, while addressing the initial discomfort of posting.