Marina Panova shares a powerful guide that outlines a system for generating leads and converting sales on LinkedIn, emphasizing the importance of trust over mere value in posts. The guide includes 16 steps for creating effective messaging, content, and offers that resonate with clients and drive growth. She encourages others to adopt this approach and offers her expertise to a limited number of clients before taking a break for summer.

Engaging employees to post on LinkedIn can significantly enhance a company's reach, as individual employees often achieve 10 times the visibility compared to company pages. Implementing strategies such as internal challenges, tracking metrics effectively, and incentivizing participation can transform LinkedIn into a powerful lead generation tool rather than just an ad platform. Companies that encourage authentic employee engagement see increased inbound leads and stronger brand trust.