LinkedIn has launched a new feature allowing advertisers to promote content created by influencers through its BrandLink tool. This initiative aims to enhance brand engagement and visibility by leveraging the reach of influential creators on the platform. Advertisers can now seamlessly integrate influencer content into their marketing strategies to reach targeted audiences more effectively.

A seasoned LinkedIn Ads expert shares 30 key insights gained from 8000 hours of advertising experience, emphasizing effective ad formats, targeting strategies, and the importance of creative elements. The list highlights the ineffectiveness of certain ad types, the significance of retargeting, and practical tips for optimizing campaigns on the platform.