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The article explores the transformative effects of artificial intelligence on graphic design, highlighting how AI tools are enhancing creativity, streamlining workflows, and changing the role of designers. It discusses both the advantages and potential challenges posed by AI integration in the design industry.
Smörgåsbord Studio undertook the rebranding of AFC Ajax, crafting a visual identity that honors the club's rich heritage while embracing contemporary design principles. The project included developing a custom typeface, a graphic kit, and various design elements that reflect Ajax's philosophy of "Total Football," aiming for a cohesive and adaptive aesthetic across different contexts.
The article discusses the growing expectations clients have for designers due to the influence of AI technologies in the creative industry. It highlights how the rapid advancements in AI can lead to unrealistic demands, affecting the workflow and mental health of graphic designers. The piece calls for a deeper understanding of the design process and the limitations of AI to bridge the gap between client expectations and designer capabilities.
Chloe Gaillard is a graphic designer known for her elegant and effective brand designs, incorporating historical elements into her typography. Her projects, such as the Kaolyn typeface inspired by ceramics and a recipe book honoring her heritage, showcase her unique approach to blending modernity with tradition while emphasizing the importance of detail in design.
ESH's rebranding of the Utopia orchestra focuses on creating an immersive digital experience that reflects the intricate nature of orchestral music. The project features a custom typeface and an unconventional website design that invites users to feel like part of an exclusive community, emphasizing the timelessness and mystique of music. This innovative approach enhances Utopia's digital presence while encouraging a slower, more contemplative interaction with their artistic vision.
Understanding video formats and codecs is crucial for graphic designers to improve workflow and maintain visual quality. The article explains the differences between codecs, containers, and their importance in video compression, highlighting formats like MP4, MOV, and AVI. It emphasizes the need to choose the right format for various platforms to ensure compatibility and optimal performance.
Athletics designed a flexible motion system for Nike's North American documentaries, focusing on coherence and adaptability. The system utilizes a consistent typographic approach with Futura Bold Condensed and a vibrant color palette inspired by Nike's branding, ensuring each film maintains visual continuity while streamlining production.
The article provides a collection of free icons available for designers and developers, showcasing various styles and categories to enhance visual projects. It emphasizes the importance of using high-quality icons in web and app design to improve user experience. Users can easily access and download these resources for their design needs.
Shape psychology in graphic design reveals how different geometric forms influence perceptions and emotions, impacting branding and user experience. Circles evoke feelings of community, squares symbolize stability, and triangles convey energy and direction. Understanding these connections helps designers communicate effectively and create stronger brand identities.
Pinterest can be a powerful tool for graphic designers seeking inspiration, offering a visual-first platform that acts as a digital mood board. By strategically curating their profiles and boards, designers can efficiently gather and organize ideas, overcoming creative blocks while finding unique concepts tailored to their work. Emphasizing effective search techniques and mindful usage can turn Pinterest into a productive resource rather than a time sink.
Wix introduces Wixel, an AI-powered design platform that promises users the ability to create high-quality visuals quickly and easily. While it aims to democratize design, concerns about originality and the potential for creating generic aesthetics remain.
Chromatic aberration, once viewed as a flaw in photography and printing, has become a trendy design element that adds mood and nostalgia to modern visuals. Designers now intentionally use this effect to evoke emotions, support narratives, and disrupt visual perfection, showcasing its versatility across various media. The article highlights examples of its application in branding and film, emphasizing the shift from error to aesthetic choice.
Brand Brothers has developed a sophisticated and alternative identity for Datura, a Paris-based micro-roastery, aiming to blend high-end aesthetics with a unique visual language. The design process emphasized intuition and collaboration, resulting in a distinctive color palette and custom typography that preserve the mystery of the brand.
Collins has created a visual identity for Sun Day, a global climate action initiative that encourages collective involvement in the clean energy transition. The logo features an incomplete sun, inviting individuals to contribute to the design and engage in grassroots activism, while highlighting the importance of community and collaboration in addressing climate issues.
Milan-based freelance artist Aronne Nembrini creates vibrant digital illustrations that blend graphic design and storytelling. His portfolio showcases engaging visuals that enhance brand identities and editorial content, making them stand out. Explore more of his work on Dribbble and Behance.
The People’s Graphic Design Archive is a crowd-sourced platform dedicated to expanding, diversifying, and preserving the history of graphic design. It features a variety of materials such as finished projects, processes, correspondence, and multimedia content, along with links to relevant resources. This initiative aims to create a comprehensive repository of graphic design heritage.
The article explores the effectiveness of using circles in logo design, discussing the psychological and aesthetic impacts they can have on branding. It highlights how circles can evoke feelings of unity, completeness, and trust, making them a popular choice among designers. Various examples illustrate the advantages and potential drawbacks of incorporating circular elements in logos.
Graphic designers engage in a heated discussion about the impact of AI on their profession, questioning whether technology will render graphic design obsolete. Opinions vary, with some believing AI enhances creativity while others fear it threatens job security and the essence of design. The discourse highlights the ongoing tension between innovation and authenticity in the field of graphic design.
Cash & Carry has developed a brand update for Other wines, featuring an animated wordmark that reflects the fluidity of pouring wine. Alongside this, they created a Risograph zine filled with anecdotes and recipes, embodying a human touch and emphasizing the stories behind unique wines from lesser-known regions. The project balances a playful design with a sincere connection to the brand's mission.
A curated list of the 50 fonts expected to gain popularity with designers in 2026 showcases a variety of typefaces that balance aesthetics and functionality. Each font highlights unique design characteristics and applications, catering to both print and digital platforms. This resource serves as inspiration for creatives looking to enhance their typographic choices.
Joe Caroff, the renowned graphic designer behind the iconic James Bond 007 logo, has passed away at the age of 103. Initially paid $300 for the design in 1962, Caroff's work has shaped the visual identity of the Bond franchise and left a lasting impact on film and design culture.
The article discusses the concept of typographic hierarchy, emphasizing its importance in graphic design and communication. It explains how different typographic elements such as font size, weight, and spacing can influence readability and guide the viewer's attention effectively. The piece also provides practical tips for implementing hierarchical structures in design work.
Exploring diverse industries such as gaming, interior design, music, food and beverage, and film can provide fresh graphic design inspiration. By examining how these fields use visual storytelling and aesthetics, designers can reignite their creativity and develop innovative approaches to their work. Staying curious and open to new ideas is essential for fostering a unique design voice.
Companion–Platform designed a dynamic logo for Uncommon Fruits, a project focused on exploring neglected fruit trees and varieties through art and design. The logo evolves with the seasons and is complemented by a unique website layout that encourages exploration and discovery, reflecting the project's commitment to ecological awareness and creativity.
Matt Lamont, a Bradford-based designer and collector, has amassed over 6,000 graphic design artefacts to celebrate and document design history. His work not only enriches his own creative practice but also aims to share knowledge and appreciation of design with a broader audience, challenging the notion that design is less worthy of preservation than art.
Pentagram has developed a smart and elegant brand identity for TwelveLabs, an AI video company that redefines how video is perceived. By focusing on the concept of "video as volume," they created a visual language that effectively conveys complex technology in an accessible manner, appealing to a diverse audience from engineers to creatives.
Graphic designers are urged to adapt and acquire new skills to remain competitive in a landscape increasingly influenced by artificial intelligence. The article discusses the importance of creativity, problem-solving, and human-centered design as essential skills that cannot be easily replicated by AI. Emphasizing the need for continuous learning and innovation, it highlights how designers can leverage technology to enhance their work rather than be replaced by it.
The article presents a quiz designed to help individuals determine if graphic design is truly their passion. It encourages readers to reflect on their interests and skills in the field of graphic design. Successfully completing the quiz may lead to a deeper understanding of one's creative aspirations.
Bold minimalism is a rising design trend that combines the simplicity of minimalism with bold elements, such as striking colors and strong typography. This style emphasizes clarity and impact, making it ideal for modern branding and digital interfaces. Designers are embracing bold minimalism to create visually compelling works that capture attention while remaining uncluttered.
Ideogram Styles offers a range of curated aesthetic presets that transform basic prompts into visually striking images, enhancing the creative process for artists and designers. Users can customize their styles by uploading reference images and combine features like Describe, Remix, and Color Palette for greater control over their designs.
Matt Willey and Jonny Sikov from Pentagram have designed a brand identity for Jack Davison's new publishing house, Helions, which focuses on enhancing the atmospheric quality of Davison's photography rather than adhering to a singular concept. The identity features a striking wordmark that captures the experimental nature of Davison's work, aiming for a balance of boldness and restraint that allows the photography to remain the focal point. As Helions evolves, the brand identity is expected to grow and adapt alongside new projects.
Nouvelle Idée's approach to creating the identity for their sandwich shop in Montreal blends personal investment with a methodical design process. The result is a logo and aesthetic that authentically reflects local culture, utilizing a rich color palette and typography that evoke the city's sporting history while fostering a sense of community.
Jacob Hutchinson, a Sheffield-based graphic designer, skillfully blends structured layouts with the tactile imperfections of vintage materials like stamps and vinyl stickers. His work, influenced by music and film, balances experimentation with restraint, utilizing both physical and digital media to create versatile visual identities across various formats.
Nick Ugre, a designer from Tbilisi, Georgia, showcases his creative lettering posters that blend typography and visual art, appealing to tech brands with a modern aesthetic. His work features vibrant colors, intricate letterforms, and innovative designs that transform text into expressive artworks, reflecting his expertise in brand identity for startups and tech companies. Currently affiliated with Detect Studio, Ugre is open to freelance opportunities and collaborations.
Broken fonts, characterized by their deliberately fractured and edgy aesthetics, are gaining popularity in 2025 with a variety of unique styles suited for different design applications. The article explores the best broken fonts, tips for selection, appropriate uses, and alternatives, emphasizing their disruptive visual appeal. Additionally, it answers common questions about these unconventional typefaces.
The article provides a comprehensive interactive guide to understanding SVG paths, detailing how to create and manipulate them for graphic design and web development. It includes practical examples and visual aids to help users grasp the concept of path commands and their applications in creating complex shapes.
The article explores the design elements that contribute to the iconic nature of John Wick posters, featuring insights from the artists behind them. It highlights the use of color, composition, and typography that effectively convey the film's themes and aesthetic. The piece emphasizes how these artistic choices resonate with the audience and create memorable marketing visuals.
The iconic Jaws poster design, often perceived as terrifying, has a less sinister background than many might think. An exploration of its elements reveals a more nuanced approach to the artwork, highlighting how design choices can alter perceptions of fear and suspense in film marketing.
After Hours, a creative studio co-founded by Shy Trutwein and Jasmine Gallagher, recently refreshed its identity to better reflect its energetic and expressive approach. The rebranding was driven by a desire for a more meaningful representation after initially launching just before the pandemic, which led them to operate as a "design hotline" to support the hospitality industry. Now fully remote, the studio emphasizes flexibility and adaptation in both its work and philosophy.
The article discusses the rise of AI-generated stock images and their implications for graphic design and content creation. It highlights the advantages of using AI images, such as cost-effectiveness and unique styles, while also addressing concerns about quality and originality. The piece encourages designers to explore these new technologies while remaining aware of their limitations.
Japanese graphic artist Ikuo Ueda, known as Typon, merges elements of Constructivism and the Bauhaus to create dynamic artwork that embodies a "nostalgic future." His pieces, characterized by the interplay of digital shapes and scanned paper textures, evoke strong emotions and reflect his influences from music and nature. Typon's work is a testament to personal expression, blending contrasting themes and techniques to engage viewers.
Katie Cadwell advises emerging graphic designers on how to create effective portfolios without the need for paid website services. She emphasizes that the quality of the work and presentation is far more important than whether a portfolio has a professional-looking domain, suggesting alternative formats like cloud-based presentations or dedicated Instagram pages for showcasing work.
Kit Studio has developed a dynamic visual identity for Raise the Roof, a music-led initiative addressing youth homelessness. The design features a hand-raise symbol that represents both community engagement and the need for shelter, utilizing a bright color palette to convey a message of joy and solidarity while tackling a serious issue.
Crown Creative has developed a distinctive identity for a boutique hotel in Oregon's wine country, blending high standards with a relaxed charm. The design features unique typography inspired by local culture, a rich color palette reflecting the region's winemaking heritage, and playful elements that emphasize sustainability and local craftsmanship.
Walk a Thought has created a whimsical identity for Bouquet, a brand of infused flavoured syrups, reflecting the playful and nostalgic essence of its products. Utilizing a mix of vibrant colors, unique typography, and charming illustrations, the branding ensures the syrups stand out in busy cafes while maintaining an artistic and personal touch. The design also extends to packaging and a user-friendly website, enhancing the overall experience of the brand.
Evan Gendell is a graphic designer deeply inspired by Detroit, where he creates brand identities that reflect the city's vibrant culture and entrepreneurial spirit. His work for local clients, such as Spot and Superbloom, emphasizes a dialogue of lived experiences and showcases Detroit's creativity through innovative design elements. Gendell's designs embody the essence of the city, portraying it as a hub of growth and support for small businesses.
Metals, a design studio co-founded by Eddie Mandell and Chase Shewbridge, is revolutionizing music visuals through innovative graphic design and creative direction. Their collaborative approach emphasizes tactile experimentation and sonic translation, resulting in distinctive projects for various artists, including Model/Actriz and 070 Shake. The duo's shared passion for music and visual arts drives their successful partnership and creative endeavors.
Saint Urbain has developed a modular brand identity for the Now Now hotel in New York's NoHo neighborhood, emphasizing a balance between warmth and structure. The design features a playful wordmark and a gradient color palette, reflecting the hotel's focus on community and the introspective nature of modern travelers. The brand aims to create an inviting atmosphere for solo guests, embodying a spirit of exploration and connection.
Frontify Futures has launched a dynamic typographic identity designed by Daniel Powell, reflecting the platform's exploration of brand evolution. The custom typeface system, inspired by the rebranding of Frontify, is adaptable and incorporates a "chaos element" to embody the unpredictable nature of the future in branding. This innovative approach allows for continuous growth and evolution in design, aligning with the platform's forward-thinking philosophy.