The article explores the effectiveness of using circles in logo design, discussing the psychological and aesthetic impacts they can have on branding. It highlights how circles can evoke feelings of unity, completeness, and trust, making them a popular choice among designers. Various examples illustrate the advantages and potential drawbacks of incorporating circular elements in logos.

Joe Caroff, the renowned graphic designer behind the iconic James Bond 007 logo, has passed away at the age of 103. Initially paid $300 for the design in 1962, Caroff's work has shaped the visual identity of the Bond franchise and left a lasting impact on film and design culture.