The new logo for the 2034 Winter Olympics in Utah has sparked significant backlash online, particularly among designers. The logo features a modern wordmark aiming to connect communities in Utah, but its contemporary style has drawn comparisons to a “Chinese restaurant font” on platforms like Reddit. Users expressed mixed feelings, with some praising the design for being different and not boring, while others criticized its lack of connection to Utah’s geography and culture. The logo is intended as a placeholder until the official design is revealed in 2029. This interim logo is already being labeled as controversial, but it doesn't reach the level of criticism faced by the infamous Six Nations logo. This situation highlights the challenge of creating a successful sports logo that resonates with fans. With nearly nine years to go before the Olympics, opinions may shift, but for now, the reception remains icy.