The article discusses the growing expectations clients have for designers due to the influence of AI technologies in the creative industry. It highlights how the rapid advancements in AI can lead to unrealistic demands, affecting the workflow and mental health of graphic designers. The piece calls for a deeper understanding of the design process and the limitations of AI to bridge the gap between client expectations and designer capabilities.

The article explores the transformative effects of artificial intelligence on graphic design, highlighting how AI tools are enhancing creativity, streamlining workflows, and changing the role of designers. It discusses both the advantages and potential challenges posed by AI integration in the design industry.

Graphic designers engage in a heated discussion about the impact of AI on their profession, questioning whether technology will render graphic design obsolete. Opinions vary, with some believing AI enhances creativity while others fear it threatens job security and the essence of design. The discourse highlights the ongoing tension between innovation and authenticity in the field of graphic design.

Pentagram has developed a smart and elegant brand identity for TwelveLabs, an AI video company that redefines how video is perceived. By focusing on the concept of "video as volume," they created a visual language that effectively conveys complex technology in an accessible manner, appealing to a diverse audience from engineers to creatives.

The article discusses the rise of AI-generated stock images and their implications for graphic design and content creation. It highlights the advantages of using AI images, such as cost-effectiveness and unique styles, while also addressing concerns about quality and originality. The piece encourages designers to explore these new technologies while remaining aware of their limitations.