Smörgåsbord Studio undertook the rebranding of AFC Ajax, crafting a visual identity that honors the club's rich heritage while embracing contemporary design principles. The project included developing a custom typeface, a graphic kit, and various design elements that reflect Ajax's philosophy of "Total Football," aiming for a cohesive and adaptive aesthetic across different contexts.

Chloe Gaillard is a graphic designer known for her elegant and effective brand designs, incorporating historical elements into her typography. Her projects, such as the Kaolyn typeface inspired by ceramics and a recipe book honoring her heritage, showcase her unique approach to blending modernity with tradition while emphasizing the importance of detail in design.

ESH's rebranding of the Utopia orchestra focuses on creating an immersive digital experience that reflects the intricate nature of orchestral music. The project features a custom typeface and an unconventional website design that invites users to feel like part of an exclusive community, emphasizing the timelessness and mystique of music. This innovative approach enhances Utopia's digital presence while encouraging a slower, more contemplative interaction with their artistic vision.

Shape psychology in graphic design reveals how different geometric forms influence perceptions and emotions, impacting branding and user experience. Circles evoke feelings of community, squares symbolize stability, and triangles convey energy and direction. Understanding these connections helps designers communicate effectively and create stronger brand identities.

Brand Brothers has developed a sophisticated and alternative identity for Datura, a Paris-based micro-roastery, aiming to blend high-end aesthetics with a unique visual language. The design process emphasized intuition and collaboration, resulting in a distinctive color palette and custom typography that preserve the mystery of the brand.

Chromatic aberration, once viewed as a flaw in photography and printing, has become a trendy design element that adds mood and nostalgia to modern visuals. Designers now intentionally use this effect to evoke emotions, support narratives, and disrupt visual perfection, showcasing its versatility across various media. The article highlights examples of its application in branding and film, emphasizing the shift from error to aesthetic choice.

The article explores the effectiveness of using circles in logo design, discussing the psychological and aesthetic impacts they can have on branding. It highlights how circles can evoke feelings of unity, completeness, and trust, making them a popular choice among designers. Various examples illustrate the advantages and potential drawbacks of incorporating circular elements in logos.

Cash & Carry has developed a brand update for Other wines, featuring an animated wordmark that reflects the fluidity of pouring wine. Alongside this, they created a Risograph zine filled with anecdotes and recipes, embodying a human touch and emphasizing the stories behind unique wines from lesser-known regions. The project balances a playful design with a sincere connection to the brand's mission.

Pentagram has developed a smart and elegant brand identity for TwelveLabs, an AI video company that redefines how video is perceived. By focusing on the concept of "video as volume," they created a visual language that effectively conveys complex technology in an accessible manner, appealing to a diverse audience from engineers to creatives.

Companion–Platform designed a dynamic logo for Uncommon Fruits, a project focused on exploring neglected fruit trees and varieties through art and design. The logo evolves with the seasons and is complemented by a unique website layout that encourages exploration and discovery, reflecting the project's commitment to ecological awareness and creativity.

Bold minimalism is a rising design trend that combines the simplicity of minimalism with bold elements, such as striking colors and strong typography. This style emphasizes clarity and impact, making it ideal for modern branding and digital interfaces. Designers are embracing bold minimalism to create visually compelling works that capture attention while remaining uncluttered.

Matt Willey and Jonny Sikov from Pentagram have designed a brand identity for Jack Davison's new publishing house, Helions, which focuses on enhancing the atmospheric quality of Davison's photography rather than adhering to a singular concept. The identity features a striking wordmark that captures the experimental nature of Davison's work, aiming for a balance of boldness and restraint that allows the photography to remain the focal point. As Helions evolves, the brand identity is expected to grow and adapt alongside new projects.

Nouvelle Idée's approach to creating the identity for their sandwich shop in Montreal blends personal investment with a methodical design process. The result is a logo and aesthetic that authentically reflects local culture, utilizing a rich color palette and typography that evoke the city's sporting history while fostering a sense of community.

After Hours, a creative studio co-founded by Shy Trutwein and Jasmine Gallagher, recently refreshed its identity to better reflect its energetic and expressive approach. The rebranding was driven by a desire for a more meaningful representation after initially launching just before the pandemic, which led them to operate as a "design hotline" to support the hospitality industry. Now fully remote, the studio emphasizes flexibility and adaptation in both its work and philosophy.

Kit Studio has developed a dynamic visual identity for Raise the Roof, a music-led initiative addressing youth homelessness. The design features a hand-raise symbol that represents both community engagement and the need for shelter, utilizing a bright color palette to convey a message of joy and solidarity while tackling a serious issue.

Crown Creative has developed a distinctive identity for a boutique hotel in Oregon's wine country, blending high standards with a relaxed charm. The design features unique typography inspired by local culture, a rich color palette reflecting the region's winemaking heritage, and playful elements that emphasize sustainability and local craftsmanship.

Walk a Thought has created a whimsical identity for Bouquet, a brand of infused flavoured syrups, reflecting the playful and nostalgic essence of its products. Utilizing a mix of vibrant colors, unique typography, and charming illustrations, the branding ensures the syrups stand out in busy cafes while maintaining an artistic and personal touch. The design also extends to packaging and a user-friendly website, enhancing the overall experience of the brand.

Evan Gendell is a graphic designer deeply inspired by Detroit, where he creates brand identities that reflect the city's vibrant culture and entrepreneurial spirit. His work for local clients, such as Spot and Superbloom, emphasizes a dialogue of lived experiences and showcases Detroit's creativity through innovative design elements. Gendell's designs embody the essence of the city, portraying it as a hub of growth and support for small businesses.

Saint Urbain has developed a modular brand identity for the Now Now hotel in New York's NoHo neighborhood, emphasizing a balance between warmth and structure. The design features a playful wordmark and a gradient color palette, reflecting the hotel's focus on community and the introspective nature of modern travelers. The brand aims to create an inviting atmosphere for solo guests, embodying a spirit of exploration and connection.

Frontify Futures has launched a dynamic typographic identity designed by Daniel Powell, reflecting the platform's exploration of brand evolution. The custom typeface system, inspired by the rebranding of Frontify, is adaptable and incorporates a "chaos element" to embody the unpredictable nature of the future in branding. This innovative approach allows for continuous growth and evolution in design, aligning with the platform's forward-thinking philosophy.