Adobe MAX LA 2025 showcased new AI features across Adobe's platforms, including Photoshop and Firefly. The updates focus on enhancing creativity by automating repetitive tasks, allowing users to communicate their needs in plain language. Key tools include conversational agents and improved image generation capabilities.

Adobe unveiled Firefly 5, its latest image-generation model, which supports higher resolutions and improved human rendering. The model features prompt-based editing, allowing creators to make specific changes to generated images without starting over. Adobe is also expanding its offerings with third-party models and custom model options for creators.

Adobe Firefly now supports OpenAI’s GPT-Image 1.5, allowing Pro and Premium subscribers to generate unlimited images until January 15. Firefly combines AI features across various Adobe applications and offers subscription plans with varying monthly generative credits.

Adobe's Firefly app now includes a video editor that allows users to make prompt-based edits directly to video elements. It also introduces new third-party models for video generation and upscaling, aiming to keep up with competitors in the AI video space. Users with specific subscription plans can enjoy unlimited generations from Firefly's image and video models until mid-January.

Adobe has launched its Firefly AI app, which is now available on iPhone and Android devices, enabling users to generate images and text effects using artificial intelligence. The app aims to enhance creativity and streamline content creation for users across various platforms.

Adobe is launching "The Unfinished Film," a collaborative project directed by Sam Finn, inviting creators to utilize its Firefly AI to complete a movie's story. The initiative emphasizes creativity and democratization in storytelling, allowing participants to remix initial footage and share their interpretations, while also addressing potential disruptions in the creative industry due to AI technology.