Gregg Bernstein argues that user researchers diminish their value by outsourcing their expertise to generative AI tools. He emphasizes the importance of human-centered research and warns against the pitfalls of accepting average results from AI, which can undermine quality and innovation in the field.

Jenny Wen challenges the traditional design process in her keynote, suggesting that prototyping is more effective in today’s fast-paced environment. With AI tools making prototyping quicker and easier, designers can afford to experiment without the risk of wasting extensive time on flawed concepts. This shift encourages a more proactive approach to problem-solving.