Gregg Bernstein argues against the increasing reliance on AI tools in user research, warning that this trend undermines the value and relevance of human researchers. He questions the unique contributions of user researchers when generative AI can generate research plans, conduct interviews, and produce insights. Bernstein emphasizes that AI may offer average results at best and that leaning on it for research leads to homogenized outcomes, which stifles innovation in a competitive market. He criticizes organizations that prioritize speed over quality, suggesting that a lack of time for rigorous research reflects a deeper disregard for the research process itself. When companies opt for AI-generated research, they miss the opportunity to engage meaningfully with users, which is essential for informed decision-making. Bernstein highlights the ethical implications of undisclosed sponsorships in promoting AI research tools, warning that such practices can manipulate perceptions of their effectiveness. He asserts that relying on AI not only diminishes the role of researchers but also perpetuates a culture that undervalues genuine user insight.