Jenny Wen, a design lead at Anthropic, challenged the traditional design process during her keynote at the Hatch Conference in Berlin. She argues that the conventional steps—user research, personas, user journeys, and wireframes—may be outdated in today's fast-moving environment. Instead of strictly adhering to this process, Wen advocates for a focus on prototyping, especially as AI tools make it easier and quicker to create prototypes. She highlights how AI-assisted programming can dramatically reduce the risks associated with building the wrong product. In the past, a flawed design could mean months wasted on development. Now, if a prototype leads in the wrong direction, the cost might only be a few days. This shift allows designers and developers to take more creative risks and explore solutions more proactively. Wen's perspective resonates with many who already prioritize rapid prototyping. By emphasizing flexibility and iteration over rigid processes, she encourages a more dynamic approach to design that aligns with the current capabilities of technology. This mindset could lead to more effective solutions and a better understanding of user needs.