A recent survey shows that half of U.S. holiday shoppers plan to use buy now, pay later (BNPL) services, primarily for better budget control. Gen Z and millennials are the biggest users, with many more willing to make purchases if BNPL is offered. However, some users face financial challenges, with many exceeding their budgets or missing payments.

Perplexity has introduced an AI-powered shopping assistant for US users, allowing them to search for products and refine results through follow-up questions. The service integrates with PayPal for direct purchases and remembers user preferences to enhance future recommendations. Mobile access is expected soon.

Google is rolling out new AI shopping features, allowing users to ask complex questions and receive tailored suggestions. The updated Duplex will also help check product availability at local stores by making calls. These features aim to enhance the online shopping experience just in time for the holiday season.