Jake Nyquist outlines seven key areas for new prediction markets to compete effectively against incumbents. These include product quality, asset variety, capital efficiency, oracle reliability, liquidity provision, regulatory compliance, and strategic positioning. Each axis offers specific ways to attract users and gain market share.

This article discusses the growth of prediction markets in 2025, highlighting the dominance of Kalshi and Polymarket, which together processed over $44 billion in trading volume. It also explores emerging competitors like DraftKings and the importance of trust and transparency in determining market success.