This article discusses key takeaways from a webinar on the future of social media marketing. It emphasizes the importance of depth in content, the shift from quantity to quality in engagement metrics, and the growing role of creators and community in brand strategies for 2026.

Kaito is discontinuing Yaps and transitioning to Kaito Studio, which will focus on a tier-based marketing model for brands and creators. This change addresses the evolving needs of the crypto space and aims to enhance collaboration with high-quality creators while leveraging advanced analytics and cross-platform opportunities.

LinkedIn is enhancing its video advertising capabilities by incorporating over 70 new publishers and creators into its BrandLink program. The platform reported a significant rise in video uploads and views, positioning video content as a key growth area to attract more advertising revenue from major brands like AT&T and IBM.