Kaito is transitioning from its Yaps platform to Kaito Studio, marking a shift in its approach to creator and brand collaboration. Yaps aimed for a permissionless, merit-based system that rewarded users based on their contributions. However, after a year of experimenting with various models, Kaito found that this approach led to issues like low-quality content and spam, especially as the broader crypto landscape evolved. The decision to sunset Yaps comes in response to feedback from teams and the changing needs of brands that seek more targeted marketing strategies. Kaito Studio will adopt a tier-based marketing model, allowing brands to work with creators who meet specific criteria. This model promises improved analytics and cross-platform reach, tapping into a creator market worth over $200 billion. Kaito aims to connect high-quality creators with brands more effectively, moving away from open incentives to a system that prioritizes relevance and performance. The platform plans to expand beyond crypto and its current focus on the creator economy, positioning itself as a vital infrastructure supporting everyday finance and various industries. The shift aligns with broader changes in the crypto industry, which is evolving away from the initial ownership-economy vision. Instead, the focus is now on integrating crypto into everyday financial systems, enhancing payment solutions, and tokenization. Kaito plans to roll out these changes in the coming months while maintaining its other products, such as Kaito Pro and Kaito API, ensuring a seamless transition for users. More details about Kaito Studio will be shared as the launch approaches.