Klarna is launching its own Visa debit card, the Klarna Card, as part of its strategy to expand beyond its "buy now, pay later" services and position itself as a comprehensive banking player. The card will allow users to access various funding sources and is being piloted in the U.S. before a wider rollout, while Klarna partners with WebBank to offer FDIC-insured accounts.
Klarna has successfully signed up over one million Americans for its debit card within just eleven weeks of its launch on July 4th. The card offers consumers the ability to pay upfront or in installments, with daily sign-ups peaking at 50,000, prompting plans for expansion into additional markets across Europe.