Klarna Group is expanding its monthly membership program by introducing two new tiers aimed at providing perks typically associated with premium credit cards. These tiers will launch in the European Union and the United Kingdom next month, with a U.S. rollout expected by the end of the year. Membership costs $17.99 for the Premium plan and $44.99 for the Max plan, which offers up to 1% cash back on debit card purchases, travel insurance, and subscriptions to major publications like The New York Times. Customers can purchase these plans independently or add them to their Klarna debit card. The move is part of Klarna's strategy to evolve into a full-scale digital bank and diversify its revenue streams. The company previously launched a recurring membership program ahead of its IPO and has reported around one million sign-ups for its earlier plans. The new offerings come on top of existing Core and Plus tiers, which cost $3.49 and $7.99 monthly, respectively. Klarna's membership is designed to provide consumers access to premium benefits without the high annual fees or spending requirements of traditional credit cards. Klarna’s recent expansion includes a partnership with Walmart and a focus on the U.S. market, which is its largest. The service allows users to enjoy benefits like airport lounge access through LoungeKey Pass, catering to those who want premium amenities without the commitment of annual fees. Analysts note that while Klarna’s plans are somewhat similar to those of major card issuers like American Express and JPMorgan Chase, Klarna may lack the same negotiating power with benefit providers. The company has already gained traction with its Visa-branded debit card, reaching one million customers shortly after launch.