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Meta is projected to make 10% of its 2024 sales, around $16 billion, from ads promoting scams and banned products. Internal documents revealed that the company faces challenges in managing these deceptive ads while expressing concerns about the impact on its revenue if they were removed. A spokesperson claimed the figures were rough estimates and emphasized the company's efforts to combat fraud.
Meta shows users about 15 billion fraudulent ads daily, despite acknowledging the issue. Internal documents reveal the company is hesitant to fully combat fraud due to potential revenue loss, while regulators are increasing pressure for better protections.
Senators Josh Hawley and Richard Blumenthal urged the FTC and SEC to investigate Meta for profiting from scam ads on Facebook and Instagram. Internal documents revealed that Meta projected to earn $16 billion from illicit advertising, while the senators criticized the company's inadequate fraud prevention measures.