Meta shows an alarming tolerance for fraudulent ads on its platforms, with internal documents revealing the company estimates it displays about 15 billion scam ads daily. A former Meta safety investigator pointed out that the firm's acceptance of revenue from suspected fraudulent sources reflects a significant gap in regulatory oversight of the digital advertising sector. This is troubling, especially when one considers that Meta expects around 10.1% of its 2024 revenue to come from scams, a figure the company later downplayed, claiming it included many legitimate ads. Despite claims of aggressive action against fraud, the documents illustrate a company conflicted between safeguarding its users and protecting its revenue stream. For instance, a Meta presentation indicated its platforms were linked to a third of successful scams in the U.S., and internal assessments suggested competitors like Google were outperforming Meta in preventing fraud. Meta is under increasing regulatory scrutiny, with investigations from the SEC related to ads for financial scams, while a UK regulator found that Meta was involved in over half of all payments-related scam losses in 2023. Internally, Meta aims to reduce the revenue share from scams from 10.1% in 2024 to 7.3% by the end of 2025, with further reductions planned for subsequent years. The strategy reflects a recognition of the growing backlash against online fraud and the potential financial penalties for failing to protect users. Despite the acknowledged rise in scams, there was a noted lack of investment in automated scam detection as late as 2022, indicating a reluctance to prioritize user safety over profit in a rapidly evolving digital landscape.