Meta is facing scrutiny after a report revealed that about 10% of its projected $164.5 billion in sales for 2024, or roughly $16 billion, could come from ads promoting scams and banned products. These ads include fraudulent e-commerce schemes, illegal online casinos, and prohibited medical goods. The information is based on internal documents obtained by Reuters, which also highlighted that Meta generates around $7 billion annually from "higher risk" scam ads that are clearly deceptive. On average, users are exposed to about 15 billion of these ads daily. Despite Meta's claims of taking action against fraudulent advertising, there are indications that the company is wary of the financial impact that removing these ads could have on its revenue. A spokesperson for Meta described the estimate of 10% as a rough figure, arguing that many of the ads classified as scams do not actually violate their policies. The spokesperson emphasized that the leaked documents present a distorted view of Meta's efforts, focusing on assessing the scale of the problem rather than the measures taken to combat it. In the context of its overall business, Meta's ad sales grew 26% year-over-year in the third quarter, but the company is also increasing its expenses related to investments in artificial intelligence. The conflicting messages about handling fraudulent ads may raise questions about the company's priorities as it balances growth with maintaining the integrity of its platforms.