This article provides practical tips for managing email marketing sends using cohort functionality to improve deliverability. It emphasizes starting with smaller groups and adding delays to avoid overwhelming recipients and hitting spam filters. Monitoring responses allows for adjustments without jeopardizing email channels.

Gmail users are experiencing issues with email filtering, causing messages to appear in the wrong inbox tabs. Some legitimate emails are being flagged as spam, leading to an overloaded Primary inbox. Google is aware of the problem and is working on a fix.

The article discusses the creation of Guard, an innovative email filtering tool designed to combat spam more effectively than traditional filters. It allows users to set explicit rules and utilize AI-driven prompts to manage their inboxes, providing detailed control over what emails are blocked or flagged. The author shares personal experiences with spam and highlights how Guard transformed their unusable inbox into a functional one.