If you're sending a lot of marketing emails, using cohort or branching features in your email tool can help maintain deliverability. Many companies worry about flooding their audience after a period of inactivity, which can lead to emails ending up in spam. To combat this, the author suggests a structured approach: Start by setting up your email workflow, targeting over 100,000 people, and then implement a randomized cohort system available in tools like Customer.io, Intercom, and HubSpot. You can create branches until the audience size feels right. For some clients, a balanced distribution works best, while for others, an uneven spread is more effective. If you're uncertain, beginning with a small distribution, like 5%, and gradually increasing it can ease concerns. Delays are also critical. By introducing staggered sending times, you can prevent overwhelming your audience with emails all at once, especially if they haven’t heard from you in a while. The author recommends a one-week delay for each cohort, so if someone’s in cohort 7, they won’t receive emails for seven weeks. This method allows for a more controlled sending process, reducing the risk of triggering spam filters. Monitoring deliverability and audience responses is essential, enabling adjustments to your approach without compromising the overall effectiveness of your email channel. Readers engaged with the post expressed a mix of curiosity and appreciation. Some inquired about maintaining those cohorts for follow-up emails or how to handle time-sensitive campaigns. There’s a clear interest in refining these strategies further, with suggestions for improving the functionality of ramped sends. Overall, the insights provided offer practical steps for marketers looking to enhance their email campaigns while navigating potential deliverability pitfalls.