The article discusses how executives view long-term unengaged email addresses and the need to remove them for better deliverability. It suggests automating re-engagement and sunset policies to manage these contacts effectively and avoid difficult conversations later. Two key steps are outlined for setting up subscriber lifecycle automation and a sunset policy.

This article provides practical tips for managing email marketing sends using cohort functionality to improve deliverability. It emphasizes starting with smaller groups and adding delays to avoid overwhelming recipients and hitting spam filters. Monitoring responses allows for adjustments without jeopardizing email channels.

The article discusses common myths surrounding email deliverability that can mislead marketers and hinder effective communication strategies. It emphasizes the importance of understanding deliverability factors to improve email performance and optimize engagement with recipients. Addressing these misconceptions can help businesses enhance their email marketing efforts.

Understanding the difference between delivery rate and deliverability rate is crucial for effective email marketing. While delivery indicates that an email reached the server, deliverability measures whether it actually landed in the inbox. Many users are unaware of this distinction, highlighting the need for better education from Email Service Providers.

The State of Email Report 2025 explores the evolving landscape of email communication, highlighting trends, challenges, and best practices for businesses. It emphasizes the importance of email as a vital marketing tool and discusses strategies for improving engagement and deliverability. The report provides valuable insights for organizations looking to enhance their email marketing efforts in the coming years.