Disney has signed a one-year exclusive licensing deal with OpenAI to use its characters in the Sora video generator. After the exclusive period, Disney can partner with other AI companies. The deal allows Disney to explore generative AI while protecting its intellectual property.

Disney is investing $1 billion in OpenAI and will let users create videos featuring over 200 of its characters through the Sora app. The partnership aims to explore AI's role in storytelling while addressing copyright concerns. Disney is also using OpenAI's technology internally and pursuing legal action against companies it believes infringe on its copyrights.