Disney has entered a three-year licensing deal with OpenAI, but only the first year is exclusive. CEO Bob Iger announced the partnership, which allows OpenAI’s Sora video generator to use over 200 characters from Disney’s portfolio, including those from Marvel, Pixar, and Star Wars. After the initial year, Disney can pursue similar agreements with other AI companies, opening the door for broader collaborations. The partnership is significant for both companies. OpenAI gains access to a wealth of popular content, making its platform more appealing to users. For Disney, this deal acts as a trial run for integrating generative AI with its intellectual property. Iger emphasized the company's willingness to adapt to technological changes, acknowledging potential disruptions to existing business models. On the same day of the OpenAI announcement, Disney also sent a cease-and-desist letter to Google, accusing the tech company of copyright infringement. Google has not publicly addressed the allegations but mentioned a willingness to engage with Disney on the matter. This move indicates Disney's proactive approach to protecting its intellectual property while exploring new avenues in technology.