Disney is investing $1 billion in OpenAI and will allow users to create videos featuring its popular characters on the Sora app, which OpenAI launched in September. Starting next year, users will have access to over 200 characters from Disney, Marvel, Pixar, and Star Wars through a three-year licensing agreement. Disney CEO Bob Iger emphasized the importance of responsibly using generative AI to enhance storytelling while respecting creators' rights. The partnership comes amid ongoing tensions in the media industry regarding copyright. OpenAI's Sora app quickly rose to prominence, but it also faced criticism for potential copyright violations. The Motion Picture Association urged OpenAI to address these issues. In response, OpenAI CEO Sam Altman mentioned plans for better control over character generation. Disney has also taken legal action against Google and AI image generator Midjourney for unauthorized use of its intellectual property, signaling its commitment to protecting its assets. In addition to the video features, Disney plans to integrate OpenAI's chatbot, ChatGPT, into its operations and develop new tools using this technology. Users will also be able to create images with ChatGPT Images, leveraging Disney's intellectual property. Some of the featured characters will include iconic figures like Mickey Mouse and Iron Man. Disney and OpenAI aim to balance innovation with user safety and respect for creative rights, reinforcing their commitment to ethical AI use.