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Jonathan Ford discusses how younger people demand better design in everyday objects. They seek functionality that enhances their emotional well-being and reflects their identities in a fast-paced, ever-changing environment. Brands must adapt to these needs to remain relevant.
This article details how Standard Projects revamped SingleStore's brand identity ahead of its acquisition by Vector Capital. The focus was on balancing technical performance with a human touch, emphasizing the importance of time and real-time technology in delivering meaningful experiences.
This article explores the tension between specialization and generalization in design careers due to the rise of AI. It argues that while AI tools can enhance productivity, they risk reducing deep expertise and may lead to a homogenization of creative outputs. The author emphasizes the importance of balancing AI use with continued learning in specialized fields.
Andrew Vucko discusses the importance of motion design in branding, emphasizing that movement should reflect a brand's identity and strategy. He argues that a well-defined motion system can enhance recognition and engagement, setting brands apart in a crowded market.
Peligoni, a Greek club on Zakynthos, rebranded to emphasize its unique offerings and appeal to new customers. The brand now focuses on "summer freedom" with a fresh logo, an inviting color palette, and a redesigned digital experience that enhances guest interactions.
Alexander Clark created a brand identity for an Italian restaurant called Olio without any client input, deadlines, or briefs. He used this project as a way to showcase his creativity and explore design ideas, ultimately making it available for purchase on a marketplace for ready-made brand kits.
The Morson Group has merged 19 brands into four distinct units to improve its market messaging and internal cohesion. This rebranding effort, developed with Nokamo, aims to present a unified identity while addressing the complexities of modern recruitment and consultancy.
This article discusses the shift toward minor adjustments in brand identities instead of complete overhauls. It highlights the importance of maintaining distinctive brand assets while evolving messaging and design to stay relevant. Examples from companies like Amazon and Martin Guitar illustrate successful tweaks that respect brand heritage.
This article discusses the creation of the brand identity for the Olympic Winter Games in Milano Cortina 2026. Raffaella Paniè, the director of brand and identity, explains the design process, the importance of Italian spirit, and the challenges of balancing innovation with tradition.
The article discusses how Standard Projects created a brand identity for the post-production studio Microdot, focusing on making the often invisible aspects of their work visible without losing the magic of cinema. By drawing on technical elements of filmmaking, the new identity balances authenticity and restraint, allowing Microdot's creative output to take center stage.
This article discusses how generative AI is transforming brand identity systems from rigid, fixed assets to adaptable, flexible frameworks. It outlines the new role of designers as system architects who define rules and constraints rather than creating every individual asset. The piece emphasizes the importance of establishing a strong brand foundation and governance to ensure effective use of AI.
Elizabeth Goodspeed explores how the definition of a "studio" has shifted in the design industry. With remote work and freelance arrangements becoming common, designers are reconsidering how they name and structure their practices, often opting for names that reflect collaboration rather than individualism. The article highlights various approaches designers take when establishing their identities in this changing landscape.
This article explores TMN Studios' branding project for byFarmers, emphasizing a minimalist design that builds trust in agriculture. The visual identity combines clean typography and a natural color palette to convey stability and responsibility in food production.
Superhuman, formerly Grammarly, underwent a rebranding led by Smith & Diction to unify its identity after multiple acquisitions. The new brand incorporates a character named Hero, designed to represent intelligence and agency, enhancing user connection and brand recognition.
Grammarly is rebranding to Superhuman after acquiring Superhuman Mail and launching Superhuman Go. The new identity reflects a shift from a single writing tool to a broader AI-powered productivity suite, featuring a friendly character named Hero as a guiding presence across its products.
Instant Designing offers tailored branding, web design, and digital marketing services to enhance your business's online presence. Their expert team focuses on maximizing impact and ROI through strategic planning, high-quality designs, and continuous performance optimization. From SEO to user-friendly interfaces, they provide a comprehensive approach to empower your brand.
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Modernizing a 500-year-old brand involves a strategic approach that respects its heritage while adapting to contemporary design trends. Key steps include understanding the brand's core values, engaging with modern audiences, and leveraging innovative design techniques to refresh its visual identity. Successful examples illustrate how brands can evolve without losing their essence.
Cazoo has undergone a brand identity transformation under Fold7Design, shifting its focus from direct car sales to a car search platform. The new design incorporates a magnifying glass symbol to represent this change, alongside a custom typeface and a vibrant color palette aimed at enhancing user experience and connection with customers.
Brandon has unveiled a new brand identity that emphasizes a clear, confident design with vibrant colors and sharp typography. By moving away from traditional agency jargon, the agency adopts a bold and provocative tone, reflecting its future-facing mindset and focus on impactful outcomes.
The article explores the minimalist rebranding of the Inside Co-Lab Theatre Group, emphasizing that great design is not solely about making bold statements, but can also be about subtlety and intention. The rebrand reflects a streamlined aesthetic that enhances the theatre's identity while communicating its mission effectively.
Tinder has updated its branding by replacing its wordmark with a new pink and orange flame logo, aiming for a more modern and recognizable visual identity. The design was created by the company's in-house team and reflects the app's vibrant and youthful spirit. The change is part of Tinder's broader effort to enhance its brand presence and user engagement.
Wildish & Co. has created a friendly, house-shaped mascot for Ding, a subscription-based home maintenance service. The branding focuses on emotional connection and trust, using vibrant colors and approachable typography to differentiate itself from the often sterile home repair industry.
De Dietrich, a company with a 340-year legacy, has undergone a rebranding effort led by Jamie Quantrill and Be Dandy. The new visual identity integrates the company's historical roots with a modern approach, transitioning from a product-focused brand to a cohesive group identity that honors its heritage while emphasizing innovation and adaptability.
Konpo, a design studio based in Singapore, partnered with Coachable to refresh its brand identity, focusing on themes of structure, growth, and education. The redesign features a grid system, a thoughtful color palette, and a logo incorporating upward arrows to symbolize advancement and mentorship. Each design element is intentional, aiming to resonate with Coachable's mission of facilitating career growth for engineers.
Little Troop has created a playful and engaging identity for the MoMA Family Festival that balances childlike wonder with artistic sophistication. Utilizing geometric shapes and a vibrant color palette, the design appeals to both children and adults, encouraging exploration and creativity. The identity's dynamic and modular elements adapt across various mediums, enhancing the festival's welcoming atmosphere.
Together has rebranded Coder by transforming the blinking cursor into a welcoming mascot named Blink, aimed at bridging the gap between developers and enterprise audiences. The new identity emphasizes accessibility and collaboration, moving away from typical developer tool aesthetics to create a more inclusive and engaging brand experience.
The Negra successfully rebranded the production company Fight by incorporating a fierce typography-focused identity that reflects both its legacy and modernity. The new design features a custom wordmark with fangs integrated into the letterforms, symbolizing the agency's fighting spirit while utilizing a dual typeface approach to convey strength and continuity. The structured grid system ensures visual consistency across various platforms, solidifying Fight's position as a dynamic force in the industry.
Sergeant Walnuts has rebranded the Manchester Building Society with a colorful identity rooted in local culture, moving away from the traditional banking aesthetic. The new design features a map of Greater Manchester and aims to resonate with the community while distinguishing itself from its sister company, Newcastle Building Society.
A surge of design agencies is undergoing rebranding efforts to redefine their identities and better resonate with clients. Factors such as increased competition, economic challenges, and the impact of AI tools are driving these changes, prompting agencies to clarify their unique offerings and improve differentiation in a crowded marketplace.
St John's College, Cambridge has undergone a rebranding led by design agency SomeOne, aiming to create a modern identity that reflects its rich history and appeals to current and prospective students. The new branding emphasizes a "cinematic" feel and is designed to resonate within digital environments, fostering a sense of community among students and alumni.
EIGA developed a versatile brand system for Katholino kindergartens, allowing each facility to choose from over 500 logo variations while maintaining a cohesive identity. The system includes a custom typeface and a color palette, designed to support educators without design expertise, fostering individuality within a shared community framework.
Vinted has partnered with Studio Kiln to modernize its brand identity while preserving its cherished handwritten logo. The new design emphasizes clarity and adaptability, aiming to enhance user experience across diverse markets while maintaining the brand's community-focused spirit.
London-based design studio 20(SOMETHING) has rebranded the Omidyar Network, emphasizing technology's potential for societal good. The new visual identity aims to broaden the organization's appeal beyond Silicon Valley to include policymakers, journalists, and potential collaborators.
Nihilo introduces Esther, a premium rum brand aimed at transforming the perception of rum in the spirits market. By embracing duality and rejecting traditional rum clichés, the branding features unique packaging and design elements, including a striking green cap and a clever optical illusion in the logo. The brand seeks to appeal to a broader audience while still maintaining a distinct identity.
A logo serves as a multifaceted symbol that conveys various meanings and values associated with a brand. Its importance extends beyond mere aesthetics, playing a crucial role in brand identity and recognition. Understanding the deeper significance of logos can enhance branding strategies and consumer connections.
Apple TV has recently unveiled a bold new identity that has sparked confusion among fans due to its vibrant design elements. The change aims to modernize the brand but has received mixed reactions, with some users struggling to understand the new visual language.
Sky Sports has introduced a new visual identity aimed at creating a more welcoming brand and appealing to younger audiences. The rebranding, which includes the new typeface Sky Sports Sans, seeks to unify the brand across various sports while enhancing its premium presentation and engaging fans beyond live events.
Football clubs are increasingly adopting custom typefaces to enhance their brand identity and emotional connection with fans. Unlike traditional crests, which have historically represented a club's heritage, custom typography serves as a powerful visual language that can convey a club's narrative across various platforms, fostering a deeper sense of belonging. This shift highlights the importance of design in modern football branding and the role of typography in expressing cultural identity.
DesignStudio has developed a fresh visual and verbal identity for the newly renamed Royal Ballet and Opera, previously known as The Royal Opera House. The rebrand emphasizes accessibility and inclusivity, aiming to attract a younger audience while celebrating the organization's rich history through a new design framework.
The article discusses the recent rebranding of NABS, highlighting the new visual identity and strategic direction aimed at modernizing the brand and enhancing its connection with the audience. It emphasizes the importance of this rebrand in reflecting the organization's evolving mission and values.
The term "rebrand" has become increasingly unpopular among design studios and clients, often avoided due to its association with significant business changes and negative connotations. Designers are now opting for terms like "brand refresh," as the word "rebrand" elicits fear and controversy, especially following high-profile cases that have generated public backlash.
As brands navigate the evolving landscape of public trust and aesthetics, a counter-trend emerges, signaling a return to formality in branding. Amidst a saturation of casual, infantilized designs, companies are beginning to prioritize traditional aesthetics, richer colors, and structured identities as a response to economic insecurity and a desire for authenticity.
GeneralPublic Studio has crafted a unique identity for Apoticari, drawing from the rich heritage of French apothecaries. The design features a blend of traditional elements and contemporary aesthetics, emphasizing typographic pairing, natural color palettes, and custom plant illustrations to convey warmth and authenticity.
Continuous has developed a new brand identity for the inaugural World Boxing Championships held in Liverpool, blending local culture with a prestigious global image. The brand emphasizes community, skill, and fairness in amateur boxing, distinguishing it from professional boxing's showmanship. The design features a simple yet flexible visual language that resonates with both local and international audiences.