Grammarly is rebranding itself as Superhuman after acquiring Superhuman Mail and launching Superhuman Go. This shift reflects a broader evolution from a single writing tool to an AI-driven productivity suite. The new brand identity centers around a logo dubbed "Hero," which represents a friendly, guiding character that makes the user experience more personal and intuitive. The change aims to help users harness AI's capabilities while maintaining simplicity. Collin Whitehead, VP of Design at Superhuman, explains that the rebranding process was driven by the need to represent the company's expanded vision. The original name, Grammarly, limited the brand to writing, whereas Superhuman encompasses a wider range of products and functionalities. The new brand architecture is designed for flexibility, allowing for future growth and diverse product offerings. Hero, which serves as the brand's visual centerpiece, is integral to this identity as it embodies both strength and humanity. The design team, led by Mike and Chara Smith, focused on creating an identity that feels dynamic and engaging. They sought to transcend the typical logo by making Hero a character that interacts with users, rather than just a static symbol. The goal was to foster a sense of warmth and approachability, making users feel supported in their tasks. The emphasis was on crafting an identity that resonates with users on a personal level, while also reflecting the innovative spirit of the brand.