The article explores the evolving definition of what constitutes a “studio” in the design industry, emphasizing the shift from traditional models to more flexible arrangements. Elizabeth Goodspeed highlights how independent designers often operate as solo businesses, even when they label themselves as studios. This shift stems from changes in work structures, particularly remote work, which has blurred the lines around what a studio typically looks like. The term “studio” has become more about branding and signaling intent rather than indicating size or permanence. Meredith Hattam and Lotta Nieminen illustrate this point through their own experiences. Hattam, who runs A Present Force, chose a name that reflects her aspirations for growth and collaboration while subtly addressing gender disparities in design leadership. She prefers to describe her role as “Independent Design Lead,” highlighting her solo operation rather than inflating her presence. Nieminen, on the other hand, added “Studio” to her name after building a strong portfolio but faced misconceptions about her scale. Both women focus on transparency in their practices, rejecting the hustle culture that often exaggerates studio sizes. The article also touches on the collaborative nature of modern studios. Elana Schlenker and her collaborator Jordi Ng operate as a partnership without formalizing it, sharing responsibilities and profits on projects. Their arrangement reflects a trend where designers work together without traditional studio structures. The piece points out that while many designers want to communicate seriousness and ambition through their studio names, the reality often involves a single designer managing their workload, emphasizing the need for clarity in client expectations.