This article discusses the redesign of innocent's Super Smoothies packaging, focusing on restoring the brand's simplicity and clarity. The new design emphasizes a redrawn character, a softer wordmark, and vibrant backgrounds to enhance flavor appeal and brand recognition. The goal was to cut through clutter and reinforce the brand's identity.

Mindful Chef has partnered with Mother Design for a brand refresh that emphasizes quality and the joy of cooking. The new identity features updated typography, photography, and a refined tone of voice, aiming to stand out in the crowded meal-kit market. The refresh is rolling out across various platforms, enhancing the customer experience.