This article discusses the redesign of innocent's Super Smoothies packaging, focusing on restoring the brand's simplicity and clarity. The new design emphasizes a redrawn character, a softer wordmark, and vibrant backgrounds to enhance flavor appeal and brand recognition. The goal was to cut through clutter and reinforce the brand's identity.

Mindful Chef has partnered with Mother Design for a brand refresh that emphasizes quality and the joy of cooking. The new identity features updated typography, photography, and a refined tone of voice, aiming to stand out in the crowded meal-kit market. The refresh is rolling out across various platforms, enhancing the customer experience.

Firecactus has redesigned the branding and packaging for Oriente, a Portuguese rice brand, aiming to elevate its market presence and appeal to international consumers. The new design features cohesive visual elements, expert positioning, and improved consumer understanding, contributing to Oriente's rise to the third-largest rice brand in Portugal.

Brandon Consultants has designed new packaging for PizzaExpress's Specials range to enhance the at-home dining experience, reflecting the brand's rich history and emotional connections in British culture. The design emphasizes handcrafted quality by featuring real pizzaiolos, aiming to recreate a restaurant vibe for consumers at home.