Koto has revamped GoFundMe's brand to reflect its expansion from individual campaigns to a broader giving ecosystem. The new design features the Progress Circle, a modular symbol representing collective generosity, while updating the logo, color palette, and typography for clarity and warmth. This evolution aims to maintain the brand's emotional connection while supporting its growth.

The article details Athletics NYC's redesign of the S.C. GJØA soccer brand, focusing on modernizing the identity of Brooklyn's oldest youth soccer club. They drew inspiration from the club's maritime history to create a fresh, geometric logo and cohesive design system that resonates with both heritage and today's youth culture.

This article details how People People designed a flexible branding system for Smål Market, a retail incubator in Seattle. The challenge was to unify six independent businesses under one identity while allowing each to maintain its unique character. The result is a thoughtful design that fosters collaboration and community.

Vinted has partnered with Studio Kiln to modernize its brand identity while preserving its cherished handwritten logo. The new design emphasizes clarity and adaptability, aiming to enhance user experience across diverse markets while maintaining the brand's community-focused spirit.

Koto's redesign for Tripadvisor focuses on authentic travel experiences and the voices of its vast community of reviewers. By using relatable imagery and a warmer, friendlier tone, the new identity aims to foster genuine connections with users while enhancing brand visibility without losing its essence.

Studio Glass rebranded The New Forest by uncovering a historical tagline, "Old Yet Ever New," which reflects the area's rich heritage and evolving identity. The studio collaborated with local stakeholders to create a brand strategy that emphasizes stewardship over tourism, integrating local folklore and historical narratives into their design. This approach not only enhances visitor engagement but also fosters a deeper connection between the community and the landscape.

EIGA has developed an energetic brand for Hanover, aiming to unify the city's diverse cultural sectors and engage its community. Through workshops and discussions, they gathered insights from local stakeholders to create a brand that reflects Hanover's identity and fosters enthusiasm for change.

Stocks Taylor Benson, led by Glenn Taylor, shifted focus from entering design awards to investing in meaningful community projects through their initiative, Good Deeds. By redirecting resources into pro bono work, they found greater business benefits and community connections than awards could provide.

The Refugee Council's rebranding effort showcases a warm and inviting design that aims to celebrate the contributions of refugees to British society. The new visual identity emphasizes inclusivity and community support, reflecting the organization's mission to advocate for and assist refugees in the UK. Overall, the rebrand serves as a vibrant reminder of the positive impact refugees can have on their new homes.