The article explores the practical applications of AI in product design, moving beyond the initial hype to focus on how AI can enhance creativity and streamline processes. It discusses the benefits and challenges designers face when integrating AI tools into their workflows, emphasizing the importance of human oversight and collaboration.

Adopting AI in product design necessitates a reevaluation of work dynamics, user experiences, and the technical skills required across roles. Embracing AI can lead to opportunities for innovation and efficiency, but it also requires a structured approach to integrate new technologies and redefine team roles. Companies should focus on building coherent systems and enhancing technical fluency to thrive in this evolving landscape.

AI interfaces are often challenging to navigate due to unclear writing and labeling, which can confuse users. Effective UX writing is essential to improve user understanding and product usability, guiding designers to define their audience, structure information clearly, and ensure honest communication about AI functionalities.

Figma Make represents a significant evolution in UX/UI design, enabling designers to seamlessly integrate AI-driven front-end coding into their existing workflows. Launched in May 2025, it allows designers to create functional prototypes directly from design files, streamlining the design-to-development handoff and enhancing the overall product design process. This innovation empowers designers to generate ideas, iterate quickly, and test real user interactions without relying heavily on developers.