The article critiques the trend of adding unnecessary features to tech products, particularly in the realm of artificial intelligence. It highlights a pattern where companies, caught up in the excitement of AI, neglect user experience research and proper validation of their ideas. Instead of thoughtful innovation, they often introduce gimmicky features that do little to enhance user experience. Examples of these pointless features include LinkedIn's AI-driven premium experience, which claims to personalize interactions by generating follow-up questions. The author points out the absurdity of this claim as it lacks genuine personalization. Another case mentioned is Microsoft Windows' "Recall," a feature that continuously takes screenshots of user activity, raising significant privacy concerns. Furthermore, the piece references the AI Friend Bracelet, which offers a hollow sense of companionship through a robotic interface that lacks true emotional engagement. The writer expresses frustration with this cycle of tech hype and the superficiality of many AI applications. Instead of meaningful advancements, the focus seems to be on creating flashy features that ultimately serve no one. This ongoing trend highlights a broader issue in the tech industry, where the rush to innovate often leads to products that fail to address real user needs.