Integrating AI into products requires a strategic approach that focuses on real user needs rather than just adding novelty. Companies should assess the value AI brings and design features that genuinely enhance user experience, avoiding the trap of overhyping AI capabilities without delivering tangible benefits.
Design is rapidly evolving due to AI, which is automating many tasks traditionally performed by designers. Design leaders must proactively shape the future of their teams by embracing AI tools, redefining roles, and fostering a collaborative environment to remain valuable in a changing landscape.